I enjoy making well thought experiences, shaping interactive or static images, aiming to deliver articulate work, aware of new and simple forms.
I create modern visual concepts using a broad set of tools including sketching, design, animation and code. Often collaborating with other developers and creatives to add production depth and value to projects.
Previously I was an art director in both small or global ad agencies, working across print, tv and digital. Before making the switch to full time freelancing, I spent some time building custom townies or italian vintage race bikes as Spiță.
As a passionate photographer, I explored both sides of the commercial and art worlds. You can find some of my work on Other. Currently based in Amsterdam, working worldwide.
Bucharest logo and applications made for a public pitch of the City Hall. I took an easy-going tone, joining other cities that use the heart as a universal sign.